Choice 37 is a MC and track maker of a group based in LA called "Longevity". He started making his own music around 97'and was inspired and influenced from various unique artists such as Stevie Wonder, Pete Rock, A.T.C.Q., Bjork, and Radiohead. Besides the activities as a member of Longevity Crew, he works individually as well. He has done a movie soundtrack and DJ Prest's Concrete Groove compilation album. From the release of "Remix EP", he's planning to heat up his solo work.